In 2025, Major League Cricket (MLC) is making significant strides in its global outreach thanks to evolving media partnerships and broadcasting rights. As cricket gains traction in the United States, the league's adoption of diverse broadcasting strategies plays a crucial role in expanding its fan base and improving financial viability.
MLC, established in 2023, has witnessed rapid growth in its broadcasting outreach. Notably, Willow TV remains a cornerstone broadcaster, providing round-the-clock coverage in the United States. This dedicated cricket channel offers fans uninterrupted access to both domestic and international cricket events, ensuring that viewers in the U.S. can keep up with league action seamlessly.
Moreover, in 2025, the league's strategy has broadened its scope with partnerships extending beyond traditional cable networks. The inclusion of platforms like FuboTV and ESPN+ has introduced cricket to new audiences who prefer digital streaming services. This strategic shift also facilitates easier access for viewers who might have previously faced accessibility barriers, either geographically or due to the constraints of cable television. MLC’s deliberate move to incorporate digital platforms helps build an international presence, crucial for the league's plan to attract a wider audience [1].
Internationally, MLC's media strategy is equally ambitious. Major markets such as the UK, Australia, and India witness engagements through prominent channels like Star Sports and SkyNZ, which broadcast matches live, catering to regional cricket enthusiasts. This international exposure is instrumental not only in terms of viewership but also in attracting foreign investments and sponsorships vital for the league’s expansion. For instance, leveraging established cricket networks in cricket-passionate regions has facilitated a channel for cross-border fan interactions and increased global brand recognition.
The league's broadcasting initiatives also make headlines with full match productions and syndicated highlights reaching households via sub-licensed agreements with local networks. This approach ensures MLC remains visible even in competitive media ecosystems, thereby strengthening its presence in established cricket territories.
Financially, the revenue generated from these broadcasting rights forms a critical stream for sustaining the league's operational costs and player remunerations. Engaging with international broadcasters opens substantial revenue channels that are pivotal in maintaining competitive salaries and attracting top-tier global cricket talent, a strategic priority given fierce T20 global league competition [2].
Crucially, as MLC enhances its media footprint, it sets precedence for future expansion phases, potentially boosting bidding opportunities for higher-value deals as the league grows in stature and market demand. With successful media collaborations, MLC not only secures its domestic stronghold but also nurtures ambitions of establishing the United States as a formidable entity within the global cricket arena.
In summation, Major League Cricket's media expansion strategy in 2025 showcases a blend of traditional and digital platforms aiming to globalize and financially stabilize the league. By intelligently exploiting digital, satellite, and global channels, MLC propels cricket into mainstream American consciousness while simultaneously catering to its global affinities.
References:
1. How to watch Major League Cricket 2025: Livestream, TV channel, full schedule and rosters
2. Salary Cap For America’s Major League Cricket Tipped To Rise In Coming Years
