Colorado is taking bold steps to revamp its outdoor recreation sector, emphasizing innovation and sustainability. The state's strategic approach merges local communities and businesses with opportunities to harness federal funding. Colorado's Outdoor Recreation Industry Office, established in 2015, leads these efforts, showcasing expansive recreational goals and economic strategies.
The state's outdoor sector is pivotal, generating $37 billion annually in consumer spending. With initiatives like the Colorado Outdoor Recreation Grant, the state aims to boost economic recovery post-pandemic. This grant supports projects that meet the community’s needs through planning, infrastructure, marketing, and workforce development.
Colorado turned challenges presented by the pandemic into opportunities for growth. The Travel, Tourism, and Outdoor Recreation award provided federal funds to catalyze this transformation. By introducing innovative grant processes and listening tours, Colorado ensured funds catered to those most impacted by the pandemic.
Moreover, the engagement with local businesses and communities fosters collective resilience and economic diversity. The blend of federal and private funding promotes sustainable outdoor economy goals. Colorado's model, emphasizing collaboration, can guide other states in utilizing similar strategies to navigate current economic landscapes and enhance their outdoor recreation sectors.
References
1. Colorado – Innovative Travel, Tourism, and Outdoor Recreation Case Study
