Howard Augustine “Humpy” Wheeler Jr., the legendary NASCAR promoter who transformed Charlotte Motor Speedway into one of motorsports’ premier destinations, died of natural causes on August 20. He was 86 years old.
Wheeler served as president and general manager of Charlotte Motor Speedway from 1975 to 2008, overseeing the facility’s growth during more than three decades at the helm. Known as the “P.T. Barnum of motorsports,” Wheeler became synonymous with innovation and bold promotional strategies that helped expand NASCAR’s national reach.
NASCAR Chairman and CEO Jim France indicated that Wheeler was a visionary whose creativity and tireless passion transformed the fan experience at Charlotte Motor Speedway. France noted that Wheeler’s efforts helped establish Charlotte as a must-visit racing and entertainment complex while expanding NASCAR’s footprint nationwide.
Throughout his career, Wheeler pioneered several NASCAR firsts. He brought Janet Guthrie to compete in the 1976 World 600, making her the first woman to qualify for a race at a NASCAR superspeedway. Wheeler also delivered NASCAR’s first night race in 1993, continuously breaking new ground in stock car racing.
The longtime promoter was known for his focus on fan experience, often telling his staff to pay attention to what he called the “three Ts – tickets, traffic and toilets” to ensure optimal conditions for spectators. Wheeler believed it was their job to put a little technicolor in people’s black-and-white lives.
Wheeler’s hands-on approach and larger-than-life personality made him a beloved figure in racing circles. In 2007, he donned an apron and hat to pitch hot dogs and popcorn to fans alongside competitive eating champion Joey Chestnut, demonstrating his commitment to connecting with spectators at all levels.
Working alongside Charlotte Motor Speedway founder Bruton Smith, Wheeler helped establish the 1.5-mile superspeedway as one of the most innovative facilities in NASCAR. The track praised Wheeler’s engaging smile and promotional flair, noting his lasting impact on every stakeholder in motorsports.
Wheeler’s influence extended beyond NASCAR into popular culture. He provided the voice for Tex Dinoco, a Cadillac Coupe de Ville character in Pixar’s animated films “Cars” and “Cars 3,” introducing his motorsports expertise to younger audiences through cinema.
Before finding fame in motorsports, Wheeler competed as an amateur boxer, compiling an impressive 40-2 record in the ring. This competitive background later informed his promotional approach to racing, where he consistently sought innovative ways to enhance the spectator experience.
Wheeler was named recipient of the NASCAR Landmark Award for Outstanding Contributions to NASCAR as part of the Hall of Fame’s Class of 2026. This prestigious recognition honors individuals who have made significant contributions to the growth and esteem of NASCAR throughout their careers.
Family, friends and the NASCAR community gathered at St. Gabriel Catholic Church in south Charlotte on August 25 for Wheeler’s funeral service. Following the ceremony, a reception was held at Charlotte Motor Speedway, where attendees celebrated his life and contributions to motorsports.
Retired NASCAR driver Kyle Petty reflected on Wheeler’s generational impact, noting that Wheeler didn’t touch just one fan but influenced generation after generation of racing enthusiasts. Petty recalled how Wheeler and Bruton Smith collaborated to create magical moments, including arranging for Petty to run his first Cup race at Charlotte Motor Speedway.
Marcus Smith, Wheeler’s successor at Charlotte Motor Speedway and son of Bruton Smith, described the funeral as a celebration of a life well-lived. Smith emphasized that Wheeler and his father formed an amazing duo who accomplished more together than they could have achieved separately, creating a special relationship that produced extraordinary results.
Wheeler helped establish the Belmont Abbey College Motorsports Management Program during his career. In lieu of flowers, the Wheeler family requested donations be made in his name to support this educational initiative that continues his commitment to developing future motorsports professionals.
Wheeler’s legacy at Charlotte Motor Speedway will endure for future generations, according to track leadership. His innovative approach to fan engagement and facility development set standards that continue to influence motorsports venues worldwide, cementing his status as one of NASCAR’s most transformative figures.
The motorsports community lost a true pioneer with Wheeler’s passing. His vision and promotional genius helped transform NASCAR from a regional sport into a national phenomenon, while his dedication to fan experience established benchmarks that continue to guide racing facilities across the country.
